A course on website SEO (Search Engine Optimization) equips learners with the skills to improve a site’s visibility on search engines like Google. Key topics include keyword research, on-page optimization (titles, meta tags, content), technical SEO (site speed, mobile-friendliness, structured data), and off-page strategies like link building. Participants learn to analyze search engine algorithms, use tools like Google Analytics and Search Console, and optimize for user experience. The course also covers local SEO, E-A-T (Expertise, Authority, Trustworthiness), and strategies for avoiding penalties. By mastering SEO, learners can drive organic traffic, enhance site rankings, and achieve measurable business growth.